FROST-JOHNSON & ASSOCIATES
International medical technology and healthcare consultant
Frost-Johnson and Associates consists of a network of successful provider, payor and medical technology marketing and business development experts who understand the importance of very specific and deep experience in the complex healthcare niche. Frost-Johnson & Associates brings a unique multi-disciplinary understanding of the market and its healthcare customer. CEO Beth Frost-Johnson is an award-winning healthcare marketer and entrepreneur who has achieved numerous industry “firsts”, including utilizing eCommerce in the delivery of healthcare software.
Conducted national field survey
Ecolab wanted to survey the perceptions of business and marketing directors in one of its divisions regarding business development trends, new environmental practices being instituted, and competitor practices in various regions of the country. Working with a survey tool developed by Hunter Sage (formerly Marketing Source USA), Fortuni interviewed over 70 national and district managers across the country.
Conducted high profile survey for the Saint Paul Capital City Partnership
The Saint Paul Capital City Partnership wanted to explore business and commercial realtor perceptions regarding commercial development, office market trends, and the resources available to assist businesses that wish to relocate to Saint Paul. Working with a survey tool developed by HunterSage Marketing (formerly Marketing Source USA), Fortuni interviewed leading commercial realtors working in Saint Paul, Minneapolis, and the surrounding communities. The resulting survey summary was presented to the Saint Paul Mayor’s Development Committee and shaped downtown Saint Paul’s marketing strategy for business development.
When the 11-county Minneapolis/Saint Paul region launched a powerful GIS-based economic development website called www.MetroMSP.org, HunterSage Marketing (formerly Marketing Source USA) developed the “story side” of the website, making a compelling case for why a company would locate or expand in Minnesota’s thriving Metro MSP region. Fortuni partnered with HunterSage Marketing to assist in collecting and verifying the hundreds of facts showcasing the economic and cultural appeal of the Twin Cities as a business base.
MINNESOTA ACADEMY OF FAMILY PHYSICIANS
Patient-centered medical home data analysis and summary
The MAFP requested an overview of 15 influential local, regional, and national organizations studying the patient-centered medical home model of care. Working in collaboration with HunterSage Marketing (formerly Marketing Source USA), Fortuni helped summarize and cross-reference over one hundred white papers, medical reports, memos and websites to create an overview of each organization’s involvement in the medical home care model.